Last summer I listed the same vintage Levi's denim jacket on both Vinted and Depop. Same photos, same description, same asking price of £45. I wanted to find out which platform would actually perform better - not in page views or likes, but in money transferred to my bank account.
It sold on Depop first. £48 after a buyer made a slightly higher offer, which I accepted. Result, I thought.
Then I looked at what I actually received after Depop's 10% seller fee: £43.20. And after the PayPal transaction fee (which was applicable at the time): roughly £41.80.
Three days later the same jacket - same listing - sold on Vinted for £45. I received £45. Every penny.
That experience taught me more about these two platforms than any comparison article ever had. Let me break it down properly.
The Fee Difference: This Is the Whole Story
There is no topic more important when comparing Vinted and Depop than fees, because the gap between them is enormous.
Vinted charges sellers zero fees. You list a jacket for £45, you receive £45. The buyer pays a protection fee on top of your price - that goes to Vinted, not you. You never see a deduction.
Depop charges sellers 10% on the total transaction value including shipping. So if you sell a jacket for £45 and the buyer pays £4 shipping, Depop takes 10% of £49 = £4.90. You keep £44.10 before any payment processing fees.
That's before we get into payment processing. Depop previously processed through PayPal (which added ~2.9% + 30p), and while Depop has migrated to their own payment system in the UK, fees haven't disappeared - they've just been rolled differently. Always check the current seller fee structure in the app before listing.
Here's what a £40 sale actually looks like on each platform:
| Platform | Listed Price | Seller Fee | Payment Fee | You Receive |
|---|---|---|---|---|
| Vinted | £40.00 | £0.00 | £0.00 | £40.00 |
| Depop | £40.00 | £4.00 (10%) | ~£1.46 (est.) | ~£34.54 |
| eBay | £40.00 | ~£5.12 (12.8%) | £0.00 | ~£34.88 |
| Etsy | £40.00 | £2.60 (6.5%) | ~£1.35 | ~£36.05 |
On a £40 item, Vinted puts an extra £5.46 in your pocket compared to Depop. On a £100 item, that gap widens to well over £13. Across a year of selling, this compounds significantly.
See exactly what you'd take home: Use the Vinted fee calculator to model any sale price and confirm the £0 seller fee. Then compare that against Depop's 10% on the same item.
The Audience: Who Actually Shops on Each Platform
Fees aren't everything - a lower-fee platform is useless if your target buyer isn't there.
Vinted's UK audience is large, broad, and skews slightly older than Depop. We're talking parents clearing wardrobes, budget-conscious shoppers who want high street brands at a fraction of retail, and people hunting for specific practical items. The platform has tens of millions of users across Europe and a very strong UK presence. For everyday clothing - M&S, Next, H&M, Zara, ASOS - Vinted has the deepest pool of buyers.
Depop's audience is younger, more fashion-forward, and more willing to pay a premium for the right piece. The platform has a strong culture around vintage, Y2K, streetwear, and branded pieces. If you're selling a vintage Ralph Lauren polo or a 90s windbreaker, Depop's audience will recognise it and pay accordingly. Think of Depop buyers as collectors or fashion enthusiasts rather than bargain hunters.
Neither audience is "better" - they're just different. The right platform depends entirely on what you're selling.
Side-by-Side Platform Comparison
| Feature | Vinted | Depop |
|---|---|---|
| Seller fees | 0% | 10% |
| Buyer pays protection fee | Yes (3%–8% + fixed) | No (absorbed differently) |
| UK user base | Very large | Moderate |
| Age demographic | Broader (25–50+) | Younger (18–30) |
| Best for | Everyday brands, family clothing | Vintage, streetwear, Y2K, aesthetic pieces |
| Listing format | Straightforward | More social/visual |
| Shipping | Integrated carriers (buyer pays) | Seller arranges or integrated options |
| Offers/negotiation | Yes | Yes |
| Profile/following | Yes | Strong community aspect |
| Payment system | Vinted Wallet | Depop Payments |
| International sales | Yes (EU) | Yes (wider) |
| Promoted listings | Yes (bumps) | Yes (Depop Ads) |
Which Platform Wins for Different Item Types
This is the practical question. Based on my own selling experience across both platforms, here's where each one outperforms:
| Item Type | Better Platform | Why |
|---|---|---|
| High street brands (Zara, H&M, ASOS) | Vinted | Larger buyer pool searching these brands |
| Vintage Levi's, 90s Adidas, retro Nike | Depop | Buyers will pay more, recognise value |
| Kids' clothing | Vinted | Parents shop here specifically |
| Y2K / 2000s aesthetic | Depop | Cultural fit, buyer intent matches |
| Formal wear / suits | Vinted | Broader, more practical audience |
| Handmade / reworked clothing | Depop | Creative community appreciates craft |
| Shoes (everyday) | Vinted | Volume and variety of buyers |
| Rare or limited trainers | Depop | Collectors paying premium prices |
| Homewares | Vinted | Platform allows non-clothing items too |
| Vintage band tees | Either | Strong market on both; test both |
The vintage denim jacket I described at the start is genuinely a toss-up. But the lesson from my experiment wasn't "Depop sold faster" - it was "Depop sold at a higher price but I kept less." Vinted's zero-fee model meant a slightly lower sale price still delivered more money to my bank.
The Listing Experience
Vinted's listing flow is functional and quick. You upload photos, fill in category, brand, size, condition, and price. It takes five minutes for a simple item. The interface is clean but not particularly stylish.
Depop feels more social. Your listings become posts. Your profile functions almost like an Instagram shop. For sellers who enjoy building a brand or following, this is appealing. For sellers who just want to shift stock efficiently, it's unnecessary friction.
I've found that Vinted listings get views from search more reliably - buyers come to Vinted with intent to purchase. Depop has more browsing behaviour, which means your listing can get likes without converting to a sale.
Bumping and Promotion
Both platforms offer paid promotion to boost listing visibility.
On Vinted, "bumps" push your listing to the top of search results. They cost from around £0.20 for a 3-day bump on a low-value item. Genuinely useful for slow-moving listings on items worth £20+. Less useful for cheap items where the bump cost eats into thin margins.
On Depop, you can run Depop Ads, which works more like paid social advertising and can get expensive. The minimum spend and targeting options are more complex than Vinted's simple bump system.
For most casual sellers, Vinted's bump system is simpler and more cost-effective.
Plan your resale margins: Use the Vinted profit calculator before you source any item - factor in purchase cost plus any bump spend, and confirm whether the item is worth listing at all.
The Verdict: Which Should You Use?
The honest answer is: use both, strategically.
List vintage, streetwear, and high-fashion items on Depop where buyers will recognise and reward the value. List everything else on Vinted, where the zero-fee model means you keep every penny.
But if you're only going to pick one? Vinted wins for most UK sellers, most of the time. The user base is larger, the fee structure is unambiguously better, and for everyday secondhand clothing - which is the bulk of what most people sell - there's simply no better platform in the UK right now.
My denim jacket experiment proved it: even when Depop sold faster and at a higher price, Vinted put more money in my account.
Frequently Asked Questions
Is Depop or Vinted better for UK sellers? For most sellers, Vinted is better because there are zero seller fees - you keep 100% of your listed price. Depop's 10% seller fee significantly reduces your net profit. Depop is worth using specifically for vintage, streetwear, and fashion-forward items where its younger audience pays premium prices.
Does Vinted have seller fees? No. Vinted charges sellers absolutely nothing. The buyer pays a protection fee on top of your listed price. As a seller, you receive exactly what you listed the item for. See the full breakdown in our guide on is it free to sell on Vinted.
Can I sell the same item on both Vinted and Depop at the same time? Yes, though you need to be organised - if it sells on one platform, delist it from the other immediately to avoid selling something you can't fulfil. Many sellers cross-list as standard practice.
Why does Depop sell some items faster than Vinted? Depop's audience is specifically seeking vintage and fashion-forward pieces, so items that fit that aesthetic can sell very quickly there. Vinted's strength is volume and breadth - more buyers overall, but not always buyers hunting for the specific aesthetic Depop caters to.
What are Depop's current seller fees? Depop charges 10% on the total transaction value (item price + shipping). Payment processing fees apply on top. Always check the Depop app for the most current fee information as these have changed over time.
Is Vinted bigger than Depop in the UK? Yes. Vinted has a significantly larger user base in the UK than Depop. Depop is strong in specific niches but Vinted's scale gives it more buyers across most clothing categories.
Which platform is safer to sell on? Both platforms have buyer and seller protections in place. The key rule on both: never take transactions off-platform. If a buyer asks you to pay or receive payment via bank transfer or PayPal Friends & Family, decline - you lose all protections the moment you leave the platform's payment system. For more detail, read our guide on how does Vinted work.
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